Delivery Services Good for Grocers
Don't sound the alarm. Brick-and-mortar grocers and delivery services work together. (Photo courtesy of InstaCart)
It’s Sunday afternoon, and you need groceries. You’re deep in Gilmore Girls reruns, so you order groceries through InstaCart.
With the rise in popularity of delivery services, will brick-and-mortar grocers feel pressured to decrease their physical locations?
“Delivery services have had a positive impact on existing stores,” Jeff Garrison of S.J. Collins said. “The best example of this is Whole Foods’ partnership with InstaCart. The convenience of delivery allows brand-loyal customers to bypass competitors even if another store is closer or more convenient. We can expect more grocers to include these services in their brand offering.”